Deconstruction Ad

Today in class, we began our final project. It is the Deconstruction Advertisement. We will be using Photoshop and Flash. First, we take the graphics apart in Photoshop and animate them in Flash. I am going to use a Red Bull ad. It is a picture of a genie, a lamp, and a man drinking Red Bull. I am going to animate the tail of the genie. I am also going to try to move the lamp so it looks like the genie is coming out of it. I have the first part of the project done. I have to wait until the next class to start part two.

Flash

Today in class, we started learning how to use Adobe Flash. We started learning how to import files to the library and how to create animation. I got confused with it some and I was having a hard time. When I did it the first time, I used the motion tween. The second time I tried doing it with the shape it was not working. Instead of getting the arrow to show animation, I got dashes and nothing happened. The picture just disappeared and there was no animation. I am going to have to keep working on it and practicing. I will figure out how to get it working.

Political Ad Recreation

The first ad that is posted is the original Camel No. 9 cigarette ad. It reads Light and Luscious. The second ad is my recreation of the Camel ad. It reads Light and Lethal. I only changed one word but it gets the point across. Smoking obviously is bad for you and kills you. With changing luscious to lethal it creates an entirely different mood. I used the same text and colors to create the new message. It goes along with the original ad and it looks like it belongs. I used both Photoshop and Illustrator to recreate this ad.

Political Ad Recreation

Today in class, we got a new project. It is an extension of our ad recreation. We have to find an ad and then change the message. I chose a Camel cigarette ad. It is for their No. 9 cigarettes. I started working on the ad during class time. I am going to change the slogan on the bottom. The original ad reads "Light and Luscious." I am going to change it to "Light and Lethal." I am planning on finishing the ad Thursday in class.