Pop up ads and ads tailored to specific interests can be defined as high and low culture. The low culture ads would be the pop ups. They occur randomly when you click on a website. The ads can be about anything. Some are chances to win prizes, others are games, and some are simple questions to answer. They have nothing to do with the website that has been clicked on. On the other hand, there are ads that will tailor to a person's interests. For example, if I were interested in the beach, the ads on that site would be about vacation destinations and travel deals. This makes the ads more personal and the people interested in them are more likely going to click on them. Having ads tailored to a person’s likes and interests is more of a high culture.
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