There is no way to know how a person will interpret or react to an image. Everyone thinks and feel different things. No two people will interpret one meaning the same way, unless of course it is a well known image such as a stop sign or the men and women signs for the restroom. This makes it difficult for advertisers to portray a message. They do not want their audiences thinking the wrong thing, and getting the wrong message and therefore losing the consumers business. They can never have full control over the images they produce. Overall, it is solely up to the reactions and interpretations of the audience.
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